Sig Vicious: Typography

Its difficult to see what's happening here. Its obviously a typeface, but by what means is it created, which medium is leaving us with this quizzical expression on our faces? I predict it is some kind of textile perhaps? Definitely current, "2010", hints that the style could be computer enhanced graphics, even if Siggeir Hafsteinsson did craft the typeface with his hands, take it to the studio and photograph it on a light box.